Kajabi Pricing (2026): Basic vs Growth vs Pro Explained
Kajabi is the premium all-in-one platform for course creators and coaches. It’s also one of the most expensive options in the space: and creators constantly debate whether the price is justified when cheaper alternatives exist.
📅 Pricing last verified: June 2026. We check and update pricing quarterly. If you notice a change, email us.
Here’s the honest breakdown: what you get at each tier, what the limits actually mean for your business, and when Kajabi’s premium pricing makes financial sense versus when you’re overpaying for features you won’t use.
Pricing at a Glance
| Feature | Basic | Growth | Pro |
|---|---|---|---|
| Monthly price | $149/mo | $199/mo | $399/mo |
| Annual price | $119/mo (billed yearly) | $159/mo (billed yearly) | $319/mo (billed yearly) |
| Products | 3 | 15 | 100 |
| Pipelines | 3 | 15 | 100 |
| Contacts | 10,000 | 25,000 | 100,000 |
| Active members | 1,000 | 10,000 | 20,000 |
| Admin users | 1 | 10 | 25 |
| Transaction fees | 0% | 0% | 0% |
Annual billing saves roughly 20% across all plans.
The 0% Transaction Fee Advantage
Before we get into features, let’s address the elephant in the room: Kajabi charges zero transaction fees. On every sale, you keep 100% of the revenue (minus standard payment processing through Stripe/PayPal at ~2.9% + 30¢).
This matters more than most creators realize. Compare:
- Teachable’s free plan: 10% + $1 per transaction
- Teachable’s Basic plan: 5% per transaction
- Thinkific: 0% on all plans
- Kajabi: 0% on all plans
If you’re selling a $200 course and moving 100 units per month, Teachable’s Basic plan would cost you $1,000/month in transaction fees alone. Kajabi’s $149/month looks different when you frame it that way.
The break-even point: if your monthly revenue exceeds roughly $3,000, Kajabi’s flat monthly fee is cheaper than Teachable’s percentage-based fees on lower plans.
Basic Plan ($149/month)
The Basic plan gives you everything needed to run a single-creator education business:
What’s included:
- 3 products (courses, coaching programs, memberships, or digital downloads)
- 3 pipelines (marketing funnels)
- 10,000 email contacts
- 1,000 active members
- Unlimited landing pages
- Unlimited marketing emails
- Website with blog
- Community features
- 1 admin user
- 24/7 chat support
What “3 products” actually means: A product can be an online course, a coaching program, a membership site, a community, or a digital download. Three products is enough for most solo creators getting started: think: one flagship course, one membership, and one coaching program. Or three courses. You decide how to allocate them.
What “3 pipelines” means: Pipelines are Kajabi’s marketing funnels: lead magnets, webinar funnels, product launch sequences, and sales pages. Three pipelines is tight if you’re running multiple products with unique marketing angles. You might need one per product, which maxes you out immediately.
The 1,000 active member limit is the one that catches people off guard. This isn’t 1,000 contacts: it’s 1,000 people who have active access to your products (paid members, free trial users, etc.). If you have a membership with 500 members and sell courses to 600 students, you’re over the limit. For high-volume, low-price creators, this cap hits fast.
The 10,000 contact limit applies to your email list. If you’re actively building an audience through content marketing, you might outgrow this within a year or two. But for most creators starting out, 10,000 is plenty of runway.
Who it works for: Solo creators with 1-3 products, a growing email list under 10K, and fewer than 1,000 active students or members.
Growth Plan ($199/month)
The Growth plan is where most established creators land. The jump from 3 to 15 products changes the game:
What’s added beyond Basic:
- 15 products (5x the Basic limit)
- 15 pipelines
- 25,000 contacts
- 10,000 active members
- 10 admin users
- Affiliate program
- Advanced automations
- 24/7 chat support + limited priority support
- Remove Kajabi branding
The affiliate program is the headline feature for growing creators. You can recruit affiliates to promote your products with tracked links and automated commission payouts. This is a genuine revenue multiplier: affiliates extend your reach without upfront marketing costs.
10 admin users means you can bring in team members: a VA, a content editor, a customer support person: without sharing your login. Different permission levels let you control who can access what.
15 products gives you room to build a full product ecosystem: multiple courses at different price points, a membership, coaching tiers, digital downloads, mini-courses as lead magnets, and bundle offers. Most established creators never exceed 15 products.
25,000 contacts and 10,000 active members provide substantial headroom. Unless you’re running a massive audience business or a low-price high-volume membership, these limits won’t constrain you for years.
The $50/month jump from Basic is justified the moment you need more than 3 products, want affiliates, or have more than 1,000 active members. For most creators earning $5K+/month, the Growth plan is the sweet spot.
Who it works for: Established creators with multiple products, a growing team, and a desire to scale through affiliates and automation.
Pro Plan ($399/month)
The Pro plan is for large-scale education businesses and teams:
What’s added beyond Growth:
- 100 products
- 100 pipelines
- 100,000 contacts
- 20,000 active members
- 25 admin users
- Code editor (custom development)
- Priority support
100 products is essentially unlimited for most creators. Even prolific course creators rarely exceed 20-30 products. The 100 limit is designed for organizations running dozens of programs, certification tracks, or white-labeled content.
100,000 contacts is a serious email list. If you’re reaching this level, you’re likely doing $50K+/month in revenue and the $399 platform cost is a rounding error.
20,000 active members supports large-scale membership businesses. Think: a community with thousands of paying members at $29-49/month. At that scale, you’re doing $500K+/year and the platform cost is well under 1% of revenue.
The code editor allows custom CSS, HTML, and JavaScript on your pages. For creators who want pixel-perfect branding or unique functionality, this matters. On lower plans, you’re limited to Kajabi’s templates and customization options.
Who it works for: Six-figure+ education businesses with large teams, big email lists, and complex product ecosystems.
Annual vs Monthly: The 20% Savings
The annual billing discount is significant:
| Plan | Monthly billing | Annual billing | Annual savings |
|---|---|---|---|
| Basic | $149/mo ($1,788/yr) | $119/mo ($1,428/yr) | $360/yr |
| Growth | $199/mo ($2,388/yr) | $159/mo ($1,908/yr) | $480/yr |
| Pro | $399/mo ($4,788/yr) | $319/mo ($3,828/yr) | $960/yr |
If you’re committed to Kajabi (and switching platforms is painful once your content and email list are established), annual billing is a no-brainer. The savings on the Growth plan alone ($480/year) effectively gives you 2.4 months free.
When Kajabi Justifies the Premium Price
Kajabi is expensive compared to alternatives. Teachable starts at $39/month. Thinkific has a free plan. So when does paying $149-399/month make sense?
Kajabi makes sense when:
- You want one platform for everything (courses, email, website, funnels, community, payments) instead of stitching together 4-5 separate tools
- Your revenue is high enough that 0% transaction fees save more than the subscription costs
- You value not having to manage integrations between separate email, course, and website platforms
- You need sophisticated marketing automation (pipelines, sequences, conditional logic) built into your course platform
Kajabi might be overkill when:
- You’re just starting out and haven’t validated your course idea yet
- You only need a simple course with basic email: Teachable or Thinkific will do this for much less
- You already have email marketing (ConvertKit, ActiveCampaign) and website (WordPress) infrastructure you’re happy with
- Your product volume and email list are small enough that the all-in-one consolidation doesn’t save meaningful time
The hidden cost of cheap alternatives: When creators price-compare Kajabi against individual tools, they often forget to add up: Teachable ($39-119) + ConvertKit ($29-59) + a funnel builder ($97-297) + a website ($20-50/mo) + a community platform ($20-50/mo). That stack often costs $200-575/month total: in Kajabi’s range: while requiring you to manage integrations between all of them.
The Platform Lock-In Reality
One thing to know: Kajabi’s all-in-one nature creates lock-in. Your courses, email sequences, funnels, website, and customer data all live on one platform. Migrating away means rebuilding everything. That’s not necessarily bad: every platform has some lock-in: but go in with eyes open. Commit once you’re confident.
For comparisons with other course platforms, check out our guide on Teachable vs Kajabi vs Podia. If email marketing is a priority, here’s our review of the best email marketing tools for creators.
Related reading: Thinkific Pricing (2026): Free vs Basic vs Start vs Grow · Best LMS for Small Training Companies (2026) · Best Scheduling Software for Tutoring Centers (2026) · Best Student Management Software for Tutors (2026)
FAQ
Is Kajabi worth it for beginners?
Usually not. If you haven’t validated your course idea or don’t have an audience yet, paying $149/month for a platform you’re not fully utilizing is burning cash. Start with Thinkific’s free plan or Teachable’s lower tier, validate your offer, build initial revenue, and migrate to Kajabi when the all-in-one consolidation and 0% fees justify the cost. Most creators switch to Kajabi at $3K-5K/month in revenue.
Can I switch plans later without losing content?
Yes. Upgrading and downgrading is seamless: your content, students, email list, and funnels all stay intact. If you downgrade and exceed a lower plan’s limits (more than 3 products on Basic, for example), existing products remain accessible to current students, but you can’t create new ones until you’re under the limit.
Does Kajabi replace my email marketing platform?
For most creators, yes. Kajabi’s email includes sequences, broadcasts, automation, tagging, segmentation, and basic analytics. It handles 80-90% of what ConvertKit or ActiveCampaign does. What’s missing: advanced deliverability tools, A/B testing on sequences, and deep analytics. If email marketing is your primary growth channel and you need every optimization, keep a dedicated email platform. For everyone else, Kajabi’s built-in email is sufficient.
What happens if I exceed my contact or member limits?
Kajabi will notify you and ask you to upgrade. They don’t immediately cut off access for your students or delete contacts. You typically get a grace period to clean your list or upgrade. But if you stay over the limit without action, they’ll restrict your ability to add new contacts or members until you upgrade or reduce your numbers.
Is the annual plan refundable if I want to cancel?
Kajabi offers a 30-day money-back guarantee on new subscriptions. After that, annual plans are non-refundable for the remaining term: you’re committed for the year. If you’re unsure, start monthly and switch to annual once you’re confident Kajabi is the right fit. The 20% savings isn’t worth it if you end up wanting to leave three months in.