Google Workspace (formerly G Suite) is the email and productivity platform for millions of businesses. It includes Gmail, Drive, Docs, Sheets, Meet, and more. But the pricing can be confusing, especially with storage limits and AI features that vary by plan.

Here’s what Google Workspace actually costs in 2026 and which plan makes sense for your business.

Google Workspace Pricing Plans (2026)

Plan	Annual (per user/mo)	Monthly (per user/mo)
Business Starter	$7	$8.40
Business Standard	$14	$16.80
Business Plus	$22	$26.40
Enterprise	Custom	Custom

All plans include a 14-day free trial. Annual billing saves roughly 17% over month-to-month.

Business Starter: $7-8.40/user/month

The entry-level plan for small businesses.

What you get:

• Custom email (you@yourbusiness.com)
• 30 GB storage per user
• Google Meet (100 participants)
• Google Docs, Sheets, Slides, Forms
• Google Drive
• Google Calendar
• 24/7 support
• Security and admin controls

What’s limited:

• 30 GB storage per user (includes Drive and email)
• 100 participant limit on Meet
• No recording in Meet
• No attendance tracking in Meet
• No AppSheet (no-code app builder)
• Limited AI features (Gemini)

Best for: Small businesses (1-10 people) that need professional email and basic collaboration tools. Good for startups and solopreneurs.

Business Standard: $14-16.80/user/month

The most popular plan for growing businesses.

What you get beyond Starter:

• 2 TB storage per user
• Google Meet (150 participants)
• Meet recording and attendance tracking
• AppSheet (no-code app builder)
• Enhanced AI features (Gemini)
• Shared drives
• Advanced admin controls

What’s still limited:

• No advanced security features
• No data loss prevention (DLP)
• No advanced compliance tools
• Limited Meet participants (150)

Best for: Growing businesses (10-100 people) that need more storage, Meet recording, and AI features. Good for most small to mid-size businesses.

Business Plus: $22-26.40/user/month

The business plan for larger teams that need security and compliance.

What you get beyond Standard:

• 5 TB storage per user
• Google Meet (500 participants)
• Advanced security (DLP, data regions)
• Compliance tools (eDiscovery, retention)
• Advanced endpoint management
• Vault (data retention and eDiscovery)
• Enhanced support

What’s still limited:

• No unlimited storage
• Gemini features across Workspace apps, with plan-specific limits and capabilities
• Limited Meet participants (500)

Best for: Larger businesses (100-500 people) that need security, compliance, and advanced admin controls. Good for regulated industries.

Enterprise Plan: Custom Pricing

The enterprise plan for large organizations with complex needs.

What you get beyond Business Plus:

• Unlimited storage
• Google Meet (1,000 participants)
• Enterprise AI, security and administration capabilities confirmed in the sales quote
• Advanced DLP and security
• Custom data regions
• Advanced compliance (HIPAA, FedRAMP)
• Dedicated support
• Custom onboarding

Best for: Large enterprises (500+ users) with strict compliance requirements, custom data residency needs, or complex multi-team setups.

The Real Cost: A Worked Example

Let’s say you have a 15-person team on the Business Standard plan.

Business Standard cost:

• 15 users x $14/month (annual) = $210/month
• Annual: $2,520

Same team on Business Plus:

Business Plus cost:

• 15 users x $22/month (annual) = $330/month
• Annual: $3,960

The Business Plus plan costs $1,440 more per year. You get more storage, advanced security, and compliance tools. If you need those features, the upgrade is worth it.

Hidden Costs to Watch

Storage is shared. The storage listed (30 GB, 2 TB, 5 TB) is per user but pooled across the organization. If one user uses 100 GB, that’s 100 GB from the shared pool.

Meet recording counts against storage. Recorded Meet videos are saved to Google Drive and count against your storage limit.

Gemini AI varies by plan. Starter includes selected Gemini capabilities, while Standard and Plus include broader AI across Workspace apps. Enterprise packaging is quote-based; verify exact AI entitlements rather than relying on the retired Gemini add-on model.

Vault is Plus and above. If you need data retention and eDiscovery, you need Business Plus or Enterprise.

AppSheet is Standard and above. If you want to build no-code apps, you need Business Standard or higher.

How Google Workspace Compares

If you’re comparing productivity suites, Google Workspace is the main alternative to Microsoft 365. Google Workspace is simpler and more collaborative. Microsoft 365 has more features and better Office compatibility.

For email only, Zoho Mail is cheaper. For video conferencing, Zoom is better. For cloud storage, Dropbox or Box may be better fits.

For accountants and professional services, Google Workspace is great for email and basic collaboration. For accounting-specific workflows, QuickBooks or Xero handle accounting better.

Which Plan Should You Pick?

Choose Business Starter ($7-8.40/user/mo) if:

• You have 1-10 users
• You only need 30 GB storage per user
• You don’t need Meet recording or AI

Choose Business Standard ($14-16.80/user/mo) if:

• You have 10-100 users
• You need 2 TB storage per user
• You want Meet recording and AppSheet

Choose Business Plus ($22-26.40/user/mo) if:

• You need advanced security and compliance
• You need 5 TB storage per user
• You have 100-500 users

Choose Enterprise (custom) if:

• You have 500+ users
• You need unlimited storage
• You need enterprise-scale AI controls or capabilities confirmed in your quote

For most small businesses, Business Standard is the right starting point. Upgrade to Business Plus when you need security and compliance features.

Related Reading

• Microsoft 365 Pricing 2026
• Zoom vs Google Meet 2026

FAQ

Does Google Workspace offer a free trial? Yes. Google Workspace offers a 14-day free trial on all plans. You can test the features before committing.

Can I switch plans later? Yes. You can upgrade or downgrade at any time. Upgrades take effect immediately, and downgrades take effect at the end of your billing cycle.

What is Gemini in Google Workspace? Gemini is Google’s AI assistant that helps with writing, summarizing, and analyzing content in Docs, Sheets, and Gmail. It’s included on all plans with varying levels of access.

Is Google Workspace HIPAA compliant? Yes, but only on Business Plus and Enterprise plans with a signed Business Associate Agreement (BAA). Business Starter and Standard are not HIPAA compliant.

How does Google Workspace compare to Microsoft 365? Google Workspace is simpler and more collaborative. Microsoft 365 has more features and better Office compatibility. See our Google Workspace vs Microsoft 365 comparison for details.