I’ve tested hundreds of marketing prompts. Most produce output that sounds like it was written by someone who read a marketing textbook but never actually ran a campaign. These are the ones that survived my testing — the prompts that consistently produce output I’d actually use. Fill in the brackets, hit enter, get something worth editing.

Blog Content

1. Blog Post Outline

“Create a detailed outline for a blog post titled ‘[title]’. Target audience: [audience]. Include: H2 headings, key points under each, a compelling intro hook, and a CTA. The post should be [X] words.”

2. Blog Post Introduction

“Write 3 different introductions for a blog post about [topic]. Each should be under 100 words. Try: a statistic hook, a question hook, and a story hook. Target audience: [audience].“

3. Meta Description

“Write 3 meta descriptions for a blog post titled ‘[title]’. Each under 155 characters. Include the keyword ‘[keyword]’. Make them click-worthy without being clickbait.”

Social Media

4. LinkedIn Post

“Write a LinkedIn post about [topic/insight]. Start with a hook in the first line. Include a personal take or opinion. End with a question to drive engagement. Under 200 words. No hashtags in the body — add 3-5 at the end.”

5. Twitter/X Thread

“Write a 5-tweet thread about [topic]. Tweet 1: hook that makes people want to read more. Tweets 2-4: key insights, one per tweet. Tweet 5: summary + CTA. Each tweet under 280 characters.”

6. Instagram Caption

“Write an Instagram caption for a post about [topic]. Start with a hook. Include value or a tip. End with a CTA (save, share, comment). Under 150 words. Add 15 relevant hashtags at the end.”

Email Marketing

7. Subject Lines

“Generate 10 email subject lines for [campaign type — newsletter, product launch, sale, re-engagement]. Target audience: [audience]. Mix curiosity, urgency, and benefit-driven approaches. Keep each under 50 characters.”

8. Email Body Copy

“Write an email for [purpose — product launch, weekly newsletter, abandoned cart, welcome sequence]. Tone: [casual/professional/urgent]. Include: a compelling opening, the key message, and one clear CTA. Under 200 words.”

9. Welcome Sequence

“Write a 5-email welcome sequence for new subscribers to [brand/newsletter]. Email 1: welcome + what to expect. Email 2: best content/resource. Email 3: brand story. Email 4: social proof. Email 5: offer or CTA. Each under 150 words.”

Ad Copy

10. Google Ads

“Write 5 Google Search ad variations for the keyword ‘[keyword]’. Each needs: 3 headlines (30 chars max each) and 2 descriptions (90 chars max each). Include the keyword naturally. Focus on [benefit/USP].“

11. Facebook/Instagram Ads

“Write 3 Facebook ad copy variations for [product/service]. Target audience: [audience]. Include: a hook, the problem it solves, social proof if possible, and a CTA. Primary text under 125 words. Headline under 40 characters.”

Content Strategy

12. Content Calendar Ideas

“Generate 20 blog post ideas for a [industry] company targeting [audience]. Mix: how-to guides (8), listicles (4), opinion pieces (4), and comparison posts (4). Each should target a specific keyword.”

13. Content Repurposing

“I have a blog post about [topic]. Suggest 10 ways to repurpose it into other content formats: social posts, emails, infographics, videos, etc. For each, give a specific angle or hook.”

14. Competitor Content Gap

“I’m a [type of company] competing with [competitors]. Based on common content marketing strategies in this space, suggest 10 content topics my competitors are likely covering that I should address. Focus on high-intent, bottom-of-funnel topics.”

15. Brand Voice Guide

“Help me define a brand voice for [company]. We want to sound [3 adjectives — e.g., confident, approachable, witty]. Create: a one-paragraph voice description, 5 ‘we say this / not this’ examples, and 3 sample sentences in our voice.”

Pro Tips

• Be specific about your audience — “B2B SaaS marketers” gets better output than “marketers”
• Include examples — “Write in the style of [brand/publication]” helps calibrate tone
• Iterate — “Make it shorter,” “more casual,” “add a statistic” — refine, don’t restart
• Set constraints — word limits, character limits, and format requirements improve output

Related reading: 15 ChatGPT Prompts for Content Marketers · AI Email Marketing Workflow — Segment, Write, Send, Analyze · AI Social Media Workflow — Plan a Month in 1 Hour

🛠️ Try our free tools: Email Subject Line Generator · Ad Copy Generator