An agent in my network shared her “prompt library” with me — a Google Doc with 40+ prompts she’s refined over months of daily use. She said it saves her 10+ hours a week. I’ve taken her best ones, added my own, and organized them by task. Copy them, fill in the brackets, and paste into ChatGPT or Claude. They work.

1. Listing Description

“Write an MLS listing description for a [beds]-bed, [baths]-bath [property type] at [address]. Price: $[price]. Key features: [list 3-5 features]. Neighborhood highlights: [1-2 highlights]. Keep it under 250 words, professional but warm.”

2. Price Reduction Email

“Write an email to my buyer list announcing a price reduction on [address]. Original price: $[old]. New price: $[new]. Highlight why this is a great opportunity. Include a call to action to schedule a showing.”

3. Just Sold Announcement

“Write a social media post announcing I just sold [address] for $[price]. Mention it sold in [days] days. Thank the buyers and sellers without naming them. Include a subtle call to action for anyone thinking of selling.”

4. Neighborhood Market Update

“Write a short market update for [neighborhood] in [city]. Median price: $[X]. Active listings: [X]. Average days on market: [X]. Compare to last quarter. Keep it under 150 words, conversational tone.”

5. Open House Invitation Email

“Write an email inviting my contact list to an open house at [address] on [date] from [time]. [Beds]/[baths], $[price]. Mention [one unique feature]. Keep it short and include a clear CTA.”

6. Expired Listing Letter

“Write a professional letter to a homeowner whose listing just expired. Acknowledge their frustration without criticizing their previous agent. Briefly explain what I’d do differently. Keep it empathetic and under 200 words.”

7. Buyer Testimonial Request

“Write a short email asking my recent buyer client [first name] for a Google review. Reference that we just closed on their home in [neighborhood]. Make it easy — include a direct link placeholder. Keep it casual and grateful.”

8. Instagram Bio

“Write 3 Instagram bio options for a real estate agent in [city]. I specialize in [niche — first-time buyers, luxury, investment]. Include a call to action. Max 150 characters each.”

9. Cold Outreach to FSBO

“Write a friendly, non-pushy email to a For Sale By Owner at [address]. Acknowledge they want to save on commission. Offer a free market analysis with no obligation. Keep it under 150 words.”

10. Annual Check-In Email

“Write a check-in email to a past client I haven’t contacted in 6 months. Reference that I helped them buy/sell their home in [neighborhood]. Include a brief market update and ask if they know anyone looking to buy or sell. Warm and personal, not salesy.”

Tips for Better Results

• Be specific: The more details you give (price, features, neighborhood), the better the output
• Specify tone: “Professional but warm” or “casual and friendly” makes a big difference
• Set word limits: AI tends to be verbose — always specify length
• Iterate: If the first output isn’t right, say “make it shorter” or “more casual” rather than starting over

Related reading: 10 ChatGPT Prompts for Real Estate Agents · 10 AI Prompts for Real Estate Marketing · ChatGPT for Real Estate Buyer Consultations — Scripts and Templates

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