I asked a top-producing agent what she uses AI for. Her answer: “Everything I used to pay a VA $2,000/month to do.” That’s not an exaggeration. These 10 prompts cover the writing tasks that eat up an agent’s day — and they produce output that’s ready to use with minimal editing.

1. Property Description

“Write a property description for a [beds/baths/sqft] [property type] in [neighborhood, city]. Key features: [list 5-7 standout features]. Price: [price]. Target buyer: [first-time buyer/family/investor/luxury buyer]. The description should: lead with the most compelling feature, paint a lifestyle picture (not just list specs), be under 200 words, and avoid clichés like ‘won’t last long’ and ‘must see.’ MLS-ready format.”

2. Just Listed Email

“Write a ‘Just Listed’ email for my database about [address]. Property highlights: [3-4 key features]. Price: [price]. Open house: [date/time if applicable]. The email should: create urgency without being pushy, include a clear CTA (schedule a showing, share with friends), and feel personal — like I’m telling a friend about a great listing, not blasting a marketing email. Under 150 words.”

3. Neighborhood Guide

“Write a neighborhood guide for [neighborhood name] in [city]. Include: vibe/character of the area, top 5 restaurants (mix of price points), best parks and outdoor activities, school information (elementary, middle, high), commute times to [major employment center], average home prices and recent trends, and one ‘insider tip’ that only locals would know. Tone: enthusiastic but honest — mention any downsides briefly. Under 500 words.”

4. Market Update Post

“Write a monthly market update for [city/area] real estate. Data to include: [paste recent stats — median price, days on market, inventory, year-over-year changes]. The update should: explain what the numbers mean for buyers AND sellers, avoid jargon (no ‘absorption rate’ without explaining it), include one actionable takeaway for each audience, and end with a soft CTA. Format for LinkedIn or email newsletter. Under 300 words.”

5. Buyer Follow-Up After Showing

“Write a follow-up email to a buyer after showing them [number] properties today. Properties shown: [brief descriptions]. The buyer seemed most interested in [which one and why]. The email should: reference specific things they liked (shows I was listening), address any concerns they mentioned, suggest next steps without pressure, and offer to schedule more showings or revisit favorites. Warm, professional tone. Under 150 words.”

6. Seller Pre-Listing Presentation

“Create an outline for a pre-listing presentation for a homeowner in [neighborhood]. Their home: [brief description]. Likely price range: [range]. Include talking points for: current market conditions in their area, my marketing plan (professional photos, staging, online exposure, open houses), pricing strategy and why it matters, timeline expectations, and what sets me apart from other agents. Conversational tone — this is a kitchen table conversation, not a corporate pitch.”

7. Social Media Content (Week)

“Create 5 social media posts for a real estate agent in [city]. One for each weekday: Monday — market tip or stat. Tuesday — featured listing or neighborhood spotlight. Wednesday — home maintenance or staging tip. Thursday — personal/behind-the-scenes. Friday — weekend open house or community event. Each post: under 100 words, includes a hook in the first line, and has a CTA. Include hashtag suggestions for each.”

8. Price Reduction Email to Seller

“Write an email to a seller recommending a price reduction. Current list price: [price]. Recommended new price: [price]. Days on market: [number]. Key data points: [comparable sales, showing feedback, market conditions]. The email should: be empathetic (this is hard news), use data to support the recommendation (not just opinion), explain what we expect the reduction to achieve, and maintain confidence in the overall strategy. Honest but not discouraging. Under 200 words.”

9. Past Client Check-In

“Write a check-in email to a past client I helped [buy/sell] a home [timeframe] ago. Their property: [brief description]. The email should: feel genuinely personal (not a mass email), reference something specific about their transaction, provide one piece of useful information (home value update, market trend, seasonal maintenance tip), and include a soft referral ask. Under 100 words. The goal is staying top-of-mind, not selling.”

10. Open House Follow-Up

“Write a follow-up email to someone who attended my open house at [address] last weekend. I don’t know their specific situation yet. The email should: thank them for coming, ask 2-3 qualifying questions (Are you currently working with an agent? What’s your timeline? What did you think of the home?), offer to send similar listings, and include my contact info. Friendly, low-pressure. Under 100 words.”

The Agent’s AI Rule

Every prompt above produces a solid first draft. But the agents who get the best results add one thing AI can’t: local knowledge. Mention the specific coffee shop on the corner. Reference the school that just won the state championship. Name the park where everyone walks their dogs on Saturday morning. That local detail is what separates your content from every other agent using AI.

Related reading: 10 ChatGPT Prompts for Real Estate Agents · 10 AI Prompts for Real Estate Marketing · AI for Real Estate Email Drip Campaigns — Set It and Forget It

🛠️ Need a property description now? Try our Property Description Generator — paste the details, get MLS-ready copy.