Follow Up Boss has become the go-to CRM for real estate teams that take lead management seriously. But their pricing structure isn’t exactly straightforward: the jump from individual plans to team plans is significant, and knowing which tier you actually need can save you hundreds per month.

📅 Pricing last verified: June 2026. We check and update pricing quarterly. If you notice a change, email us.

Here’s everything you need to know about Follow Up Boss pricing in 2026, including what’s at each tier, when to upgrade, and whether it’s worth the investment compared to alternatives.

Follow Up Boss Plans and Pricing

Plan	Price	Users Included	Best For
Grow	$69/user/month	1 user	Solo agents
Pro	$499/month	Up to 10 users	Small teams
Platform	$1,000/month	Up to 30 users	Large teams & brokerages

All plans are billed monthly: Follow Up Boss doesn’t offer annual discounts, which is unusual in this space. What you see is what you pay.

Grow Plan: $69/user/month

The Grow plan is designed for individual agents or small partnerships who need a solid CRM without team management features:

• Contact management: Full CRM with client records, notes, tags, and transaction history
• Lead integration: Connects with Zillow, Realtor.com, and 250+ lead sources automatically
• Action plans: Automated drip campaigns via email and text
• Smart lists: Dynamic contact lists based on behavior and criteria
• Calling: Built-in dialer with call recording and logging
• Two-way texting: SMS directly from the platform with conversation tracking
• Email tracking: Open and click tracking on all outgoing emails
• Mobile app: Full-featured iOS and Android apps
• Basic reporting: Activity and pipeline reports

At $69/month, Grow is competitive for a real estate-specific CRM. You’re paying for the lead source integrations and real estate workflow focus that generic CRMs (like HubSpot or Salesforce) don’t provide out of the box.

Who should use Grow: Solo agents doing 12+ transactions per year who need better lead follow-up and organization than a spreadsheet provides. If you’re spending more than 30 minutes a day on lead management tasks, the automation alone justifies the cost.

Pro Plan: $499/month (up to 10 users)

Pro is where Follow Up Boss becomes a team platform. The pricing model shifts from per-user to a flat monthly fee covering your whole team:

Everything in Grow, plus:

• Lead routing: Automatically distribute incoming leads to team members based on rules (round-robin, geographic area, lead source, agent performance)
• Team performance tracking: See who’s following up, who’s not, and conversion rates by agent
• Advanced action plans: More complex multi-step automations with branching logic
• Company phone numbers: Shared team lines and individual agent numbers
• Website visitor tracking: See which leads are browsing your site and what they’re looking at
• Priority support: Faster response times and dedicated help
• Accountability dashboards: Team leader visibility into agent activity
• Lead ponds: Unclaimed lead pools where agents can grab unworked leads

At $499/month for up to 10 users, that works out to $49.90/user: actually cheaper per person than the Grow plan. The value inflection point is clear: once you have 2-3 team members, Pro is more cost-effective than individual Grow subscriptions.

Who should use Pro: Teams of 3-10 agents with a team lead or admin who needs visibility into lead follow-up. The lead routing and accountability features are what make this tier worthwhile: without them, you’re just buying individual CRM seats.

Additional Users on Pro

Need more than 10 users? Each additional user on Pro costs $49/month. So an 12-person team would pay $499 + ($49 × 2) = $597/month.

Platform Plan: $1,000/month (up to 30 users)

Platform is built for larger teams and brokerages that need enterprise-level management:

Everything in Pro, plus:

• Up to 30 users included: Each additional user: $20/month
• White-labeling: Brand the platform with your brokerage logo and colors
• Advanced lead routing rules: Complex distribution logic with fallbacks and escalation
• Multiple teams within one account: Sub-teams with separate pipelines and reporting
• API access: Build custom integrations with your other systems
• Priority onboarding: Dedicated setup assistance
• Advanced reporting: Custom dashboards and data export
• ISA management tools: Built for teams with dedicated inside sales agents

At $1,000/month for 30 users, that’s $33.33/user: the best per-user value. Additional users beyond 30 are only $20/month each, making this highly scalable for larger operations.

Who should use Platform: Teams with 15+ agents, brokerages running multiple teams, and operations with ISA (Inside Sales Agent) departments. The white-labeling and multi-team features are the key differentiators here.

Key Features Worth Paying For (And Why)

Lead Routing (Pro and Platform)

This is the #1 reason teams upgrade from Grow to Pro. Without automated lead routing, someone manually assigns every incoming lead: which means delays, forgotten leads, and finger-pointing about who was supposed to follow up.

Speed-to-lead matters in real estate. Studies consistently show that responding within 5 minutes versus 30 minutes dramatically affects conversion rates. Automated routing eliminates the bottleneck.

Action Plans

Available on all tiers, but the sophistication increases at higher levels. Action plans are automated sequences: when a lead comes in from Zillow, they automatically get a text in 30 seconds, an email in 2 minutes, and a call task assigned for 5 minutes later.

The difference between successful agents and those drowning in unworked leads often comes down to whether they’ve set up proper action plans.

Website Tracking (Pro and Platform)

Knowing which leads are actively browsing listings on your site: and which listings they’re viewing: gives you context for follow-up that feels personal rather than generic. “Hey, I noticed you were looking at properties in Oak Park” converts better than “Just checking in!”

What’s NOT Included (Hidden Costs)

• Phone costs: Calling is included, but you’ll pay per-minute rates for actual calls (approximately $0.02-0.05/minute depending on volume)
• Text message costs: Included texts have monthly caps; overage rates apply for high-volume texters
• Lead source fees: Follow Up Boss connects to lead sources, but the leads themselves (Zillow Premier Agent, Realtor.com, etc.) are separate costs
• Training: Basic onboarding is included, but intensive team training may be extra

When to Upgrade: Decision Framework

Stay on Grow if:

• You’re a solo agent
• You don’t need lead routing
• You manage your own pipeline without team oversight

Move to Pro when:

• You have 3+ team members
• You’re losing leads because routing is manual
• You need visibility into whether agents are following up
• You’re spending money on leads that nobody contacts quickly

Move to Platform when:

• You have 15+ agents
• You run multiple sub-teams (geographic, specialty)
• You have ISAs who hand off to buyer’s/listing agents
• You need branding/white-labeling for your brokerage

Is Follow Up Boss Worth the Price?

For agents doing real volume with paid lead sources, absolutely. If you’re spending $1,000-5,000/month on Zillow, Realtor.com, or Google Ads leads, the CRM that ensures those leads get worked quickly pays for itself many times over.

The math is simple: if one additional closed deal per quarter covers your annual CRM cost: and proper follow-up automation reliably produces at least that: the ROI is clear.

Where Follow Up Boss is less compelling: agents relying primarily on referrals and sphere of influence who don’t have high inbound lead volume. For relationship-based business, a simpler (and cheaper) CRM might suffice.

Frequently Asked Questions

Does Follow Up Boss offer a free trial?

Yes: 14 days, no credit card required. You can test any plan during the trial period. Use this time to connect at least one lead source and test the automation workflow.

Can I downgrade from Pro to Grow?

Yes, but you’ll lose team features like lead routing and performance dashboards. Contact support to handle the transition: they’ll help preserve your data.

Does Follow Up Boss charge setup fees?

No setup fees on any plan. Onboarding support is included, though the depth of hands-on help increases at higher tiers.

Is Follow Up Boss better than kvCORE or Lofty?

It depends on your needs. Follow Up Boss excels at CRM and follow-up automation. kvCORE and Lofty offer more all-in-one features (websites, marketing) but can be more complex. See our detailed comparison for the full breakdown.

Can I add users mid-month?

Yes. Additional users are prorated based on your billing cycle. You’re never locked into waiting until the next billing period to add team members.

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Comparing real estate CRMs? Read our Lofty vs Follow Up Boss vs kvCORE comparison or our guide to the best CRM for solo real estate agents in 2026.

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