Jun 17, 2026 · 8 min read · 💼 Sales Tool Reviews

Apollo.io Pricing (2026): Free Plan vs Paid Plans

Apollo.io has become the go-to prospecting tool for outbound sales teams. It combines a massive contact database, email sequences, and enrichment in one platform: and the free plan is genuinely generous. But once you start scaling outbound, the limits kick in fast.

📅 Pricing last verified: June 2026. We check and update pricing quarterly. If you notice a change, email us.

The question isn’t whether Apollo is good (it is). The question is which plan matches your sending volume and data needs. Let me break down exactly what you get at each tier.

Apollo.io Pricing Plans (2026)

Plan	Monthly Price (per user)	Annual Price (per user/mo)
Free	$0	$0
Basic	$49/mo	$39/mo
Professional	$79/mo	$69/mo
Organization	$119/mo	$99/mo (min 3 users)

Organization requires a minimum of 3 seats. All other plans start at 1 user.

Free Plan: $0

Apollo’s free tier is the most generous in the sales prospecting space. It’s not a 7-day trial: it’s genuinely free, forever.

What you get:

10,000 email credits per month
Basic sequence automation (2 active sequences)
250 emails sent per day
LinkedIn extension
Basic filters and search
Gmail and Outlook integration
5 mobile number credits per month
10 data export credits per month
Basic intent data

What’s limited:

2 active sequences max
No A/B testing
No advanced filters (technographics, revenue, etc.)
No enrichment API
Limited data exports (10/month)
5 mobile numbers/month (basically nothing)
No custom fields
No dialer
No call recording

Who it’s for: Solo founders, early-stage SDRs testing outbound, or anyone evaluating Apollo before committing budget.

Basic: $49/user/month

Basic unlocks the features that make Apollo actually useful for daily prospecting.

What you get (beyond Free):

Unlimited email credits (fair use policy applies)
75 mobile number credits per month
1,000 data export credits per month
Advanced filters (company size, revenue, technology, job changes)
Unlimited sequences
A/B testing for sequences
Buying intent data (basic)
Email open and click tracking
Custom fields
Integrations (Salesforce, HubSpot, Outreach, etc.)
300 enrichment credits per month

What’s still gated:

No AI-powered email writing
No advanced deliverability features
No call recording and transcription
No advanced intent signals
Limited enrichment (300 credits/mo)
No dialer

Who it’s for: Individual reps or small teams doing consistent outbound who need unlimited sends and better data filtering.

Professional: $79/user/month

Professional is where Apollo becomes a full sales engagement platform.

What you get (beyond Basic):

Everything in Basic
100 mobile number credits per month
2,000 data export credits per month
AI-powered email writing and personalization
Advanced deliverability suite (email warm-up, spam testing)
Dialer with call recording
Call transcription and AI summaries
Advanced buying intent signals
500 enrichment credits per month
Advanced reports and dashboards
Conversation intelligence

What’s still gated (Organization only):

Enrichment API access
Advanced security (SSO, audit logs)
Custom roles and permissions
Dedicated success manager
Higher enrichment limits
Data enrichment for entire CRM

Who it’s for: Growing sales teams (3–15 reps) running structured outbound with sequences, calls, and intent-based targeting.

Organization: $119/user/month (min 3 users)

Organization is built for larger teams that need advanced data operations and admin control.

What you get (beyond Professional):

200 mobile number credits per month
4,000 data export credits per month
1,000 enrichment credits per month
Enrichment API access
CRM enrichment (bulk update existing records)
Advanced security (SSO, SCIM, audit logs)
Custom roles and advanced permissions
Dedicated customer success manager
Priority support
Custom reporting
Advanced intent data with custom alerts

Minimum commitment: 3 users × $119 = $357/month minimum (or $297/mo annual).

Who it’s for: Sales teams of 10+ who need bulk data operations, CRM enrichment at scale, and enterprise-grade admin controls.

Understanding the Credit System

Apollo’s pricing revolves around credits. Here’s what each type means:

Email Credits

Plan	Email Credits/Month
Free	10,000
Basic	Unlimited*
Professional	Unlimited*
Organization	Unlimited*

*Unlimited is subject to fair use. Apollo will throttle or flag accounts sending over 10,000 emails/day or showing spam-like patterns.

Mobile Number Credits

These let you reveal phone numbers in the database.

Plan	Mobile Credits/Month
Free	5
Basic	75
Professional	100
Organization	200

If your team does heavy cold calling, these limits matter. 75 mobile reveals/month per rep (Basic) means you’re limited to about 3–4 new numbers per business day.

Data Export Credits

Export credits let you pull contact/company data out of Apollo (CSV export, CRM sync for net-new records).

Plan	Export Credits/Month
Free	10
Basic	1,000
Professional	2,000
Organization	4,000

Enrichment Credits

Enrichment credits update or fill in data on existing records: either in Apollo or your CRM.

Plan	Enrichment Credits/Month
Free	0
Basic	300
Professional	500
Organization	1,000

Sequence Limits

Plan	Active Sequences	Daily Email Send Limit
Free	2	250
Basic	Unlimited	500
Professional	Unlimited	1,000
Organization	Unlimited	1,500

The daily send limit is per user. A 5-person team on Professional can send 5,000 emails/day total.

Hidden Costs and Gotchas

The Mobile Credit Crunch

75 mobile credits per month on Basic sounds fine until your team is actually calling prospects. A 5-rep team on Basic gets 375 total reveals: less than 20 per rep per week. Many teams upgrade to Professional or Organization just for the mobile credits.

Fair Use on “Unlimited” Emails

Apollo says unlimited email credits on paid plans, but they enforce fair use. If you’re blasting 50,000 emails/month from a single account, expect a warning email. They’re looking for high bounce rates, spam complaints, and non-personalized mass sends.

Annual Lock-In

Annual billing saves roughly 20%, but you’re committed. A 5-person team on Professional annual: $69 × 5 × 12 = $4,140/year. Monthly would be $4,740. The $600 savings is nice, but test for 1–2 months before committing.

Data Accuracy

Apollo’s database is massive (270M+ contacts) but not perfect. Expect 10–15% bounce rates on email data and 20–30% of phone numbers being outdated. Budget time for data cleaning or use their verification features.

Organization Minimum Seats

You can’t buy Organization for 1 person. The 3-seat minimum means your entry price is $297/month (annual) or $357/month (monthly). If only one person needs Organization features, you’re paying for two extra seats.

Apollo vs. The Competition

Feature	Apollo Pro ($79)	ZoomInfo ($15,000+/yr)	Lusha ($79/mo)	Seamless.AI ($147/mo)
Email credits	Unlimited	Limited	480/yr basic	Unlimited
Mobile credits	100/mo	Credit-based	60/mo	Limited
Sequences built in	✅	❌	❌	❌
Intent data	✅	✅	❌	❌
AI email writing	✅	❌	❌	✅
CRM enrichment	Paid add-on	✅	✅	❌

Apollo offers the best value for teams that want prospecting data + sales engagement in one tool. ZoomInfo has better data but costs 10x more and doesn’t include sequences.

The Verdict

Apollo.io is the best value in sales prospecting tools in 2026. The free plan alone is more generous than some competitors’ paid plans. Professional at $79/user/month gives you data, sequences, a dialer, intent signals, and AI writing: that would cost $200+/user if you bought separate tools.

The main limitations are mobile credit caps (too low for heavy calling teams) and data accuracy (good but not ZoomInfo-level).

My recommendations:

Testing outbound: Free plan. Use it for 2–4 weeks before spending anything.
Individual reps / small teams: Basic ($49) if you mainly email. Professional ($79) if you call.
Scaling teams (5+): Professional for most. Organization if you need CRM enrichment or SSO.
Heavy calling teams: Budget for Organization or supplement with a dedicated data provider for phone numbers.

Start free, validate your ICP targeting works, then upgrade when you hit a real limit. Don’t pre-buy credits you might not use.

FAQ

Is the Apollo.io free plan enough?

For testing outbound or solo founders sending under 250 emails/day, the free plan is genuinely sufficient. You get 10,000 email credits monthly and basic sequences. However, once you need advanced filters, unlimited sequences, or more than 5 mobile credits/month, you’ll hit walls that force an upgrade.

Can you negotiate Apollo.io pricing?

Yes, especially at the Organization tier or when committing to annual contracts with multiple seats. Apollo’s sales team has flexibility on per-seat pricing for teams of 5+. For Basic and Professional, pricing is generally fixed unless you’re buying 10+ seats upfront.

What happens when you exceed email credits?

On the free plan, you’re hard-capped at 10,000 email credits per month: once they’re gone, you wait until the next billing cycle. On paid plans, email credits are “unlimited” under a fair use policy, but Apollo will throttle or flag your account if you exceed roughly 10,000 emails/day or show spam-like sending patterns.

Is Apollo data accurate?

Apollo’s database covers 270M+ contacts, but expect 10–15% email bounce rates and 20–30% of phone numbers being outdated. It’s good enough for most outbound teams, but not ZoomInfo-level. Use Apollo’s built-in email verification and budget time for data cleaning on exported lists.

How much do you save with annual vs. monthly billing?

Annual billing saves roughly 20% across all plans. For example, Professional drops from $79/month to $69/month: saving $120/user/year. For a 5-person team on Professional, that’s $600/year in savings. Test for 1–2 months on monthly billing before committing annually.