Asana is one of those tools that feels great on the free plan until you hit a wall. Timeline view? Paid. Goals? Paid. More than 10 people? Paid. If you’re trying to figure out which Asana plan your team actually needs: and whether the price is justified compared to alternatives: here’s the full picture.

📅 Pricing last verified: June 2026. We check and update pricing quarterly. If you notice a change, email us.

Asana’s Four Plans

Plan	Price
Personal	$0 (up to 10 teammates)
Starter	$13.49/user/month (annual)
Advanced	$30.49/user/month (annual)
Enterprise / Enterprise+	Custom pricing

Month-to-month adds roughly 20% to these prices. All paid plans are billed per user. Let’s look at what each tier actually gives you.

Personal (Free): Up to 10 Teammates

Asana’s free plan is functional but tightly scoped:

• Unlimited tasks and projects: no cap on what you create
• Up to 10 teammates: this is the hard ceiling
• List, Board, and Calendar views: the basics
• Assignees and due dates: standard task management
• Project briefs and status updates: basic communication tools
• Time tracking: log time on tasks
• 100+ integrations: Slack, Google Drive, Microsoft Teams, etc.
• Mobile app: full iOS and Android access

What’s missing (and it’s a lot):

• No Timeline (Gantt) view
• No Workflow Builder
• No Goals or Portfolios
• No custom fields
• No forms
• No milestones
• No approvals
• Limited reporting

The 10-teammate limit is hard. Teammate #11 requires an upgrade to Starter: there’s no way around it. And the feature gaps are real: no custom fields means you can’t add dropdown menus, number fields, or any structured data to your tasks.

Who it’s for: Small teams (under 10) who only need basic task tracking: assign tasks, set due dates, check them off. If you need any kind of workflow automation, reporting, or structured data, free won’t cut it.

Starter: $13.49/user/month

Starter removes the teammate limit and unlocks the features that make Asana genuinely useful for team collaboration:

• Unlimited teammates: no cap on team size
• Timeline (Gantt) view: visualize project schedules with dependencies
• Workflow Builder: create automated rules and triggers (250 automations/month)
• Forms: intake requests from anyone, auto-create tasks
• Custom fields: add structured data to tasks (dropdowns, numbers, dates)
• Milestones: mark key dates and achievements
• Start dates and dependencies: plan sequential work
• Task templates: standardize recurring work
• Admin console: basic team management
• Unlimited dashboards: reporting and status views

The jump from Personal to Starter is dramatic. Timeline alone changes how you plan projects: you can see overlapping work, identify bottlenecks, and adjust schedules visually. The Workflow Builder adds “when X happens, do Y” automation that saves hours of manual task shuffling.

Who it’s for: Teams of 10-50 who need real project planning (not just task lists), workflow automation, and custom fields for structured processes.

Advanced: $30.49/user/month

Advanced is where Asana becomes a strategic tool, not just a tactical one:

• Goals: set and track objectives at team, department, and company level
• Portfolios: see all projects in one view with status, progress, and owners
• Approvals: formal approval workflows on tasks and deliverables
• Proofing: annotate and give feedback directly on images and PDFs
• Custom rules builder: more complex automation with multiple conditions and actions (25,000 automations/month)
• Advanced reporting: cross-project reporting with charts and filters
• Forms branching: conditional logic in intake forms
• Locked custom fields: admin-only control over field settings
• Time tracking reporting: analyze time data across projects
• Scaling with bundles: connect goals to portfolios and projects

Goals is the headline feature. You set company objectives, break them into team goals, connect them to projects, and track progress automatically. This turns Asana from a project tool into a strategy execution platform.

Who it’s for: Companies with 50+ people who need cross-team visibility, goal tracking, and formal approval workflows. If you’re running OKRs or need executives to see portfolio-level status without diving into individual projects, this is the tier.

Enterprise and Enterprise+: Custom Pricing

Enterprise adds governance and security: SAML SSO, SCIM provisioning, data export controls, custom branding, priority support with SLA, and dedicated customer success.

Enterprise+ goes further with data loss prevention, HIPAA eligibility, region-specific data residency, advanced compliance certifications, and enhanced workload management for capacity planning.

No public pricing: expect significantly more than Advanced, with annual contracts. These tiers exist for organizations where IT, legal, and compliance drive tooling decisions.

The Key Feature Gating That Drives Upgrade Decisions

Here’s what actually pushes teams from one tier to the next:

If you need…	You need at minimum…
More than 10 teammates	Starter ($13.49)
Timeline/Gantt view	Starter ($13.49)
Custom fields	Starter ($13.49)
Workflow automation	Starter ($13.49)
Goals and OKRs	Advanced ($30.49)
Portfolios (multi-project view)	Advanced ($30.49)
Approval workflows	Advanced ($30.49)
SSO	Enterprise

The most common pain point: teams start on Personal, hit the 10-user limit, upgrade to Starter, love it, then realize Goals are only on Advanced. Going from Starter to Advanced more than doubles your per-user cost.

Asana vs. Monday.com vs. ClickUp: Price Comparison

At equivalent functionality levels:

• Entry-level (tasks + timeline): Asana Starter $13.49/user/mo vs Monday.com Standard $12/seat/mo vs ClickUp Unlimited $7/seat/mo
• Mid-level (automation + goals): Asana Advanced $30.49/user/mo vs Monday.com Pro $19/seat/mo vs ClickUp Business $12/seat/mo

Asana is the most expensive at every tier. What you get for the premium: a cleaner interface, better goal-tracking, and arguably the best workflow builder in the category. Whether that’s worth 2-4x the price of ClickUp depends on how much you value UX polish over feature density.

For a full comparison, see our best project management tools for small teams guide and our ClickUp pricing breakdown.

When to Choose Each Plan: Practical Guidance

• Stay on Personal if you’re under 10 people and only need task lists, boards, and calendar views. It works.
• Go Starter the moment you hit 11 teammates OR need timeline, custom fields, or workflow automation. This is where Asana becomes genuinely powerful.
• Go Advanced when you need company/team goals, portfolios for executive visibility, or formal approval workflows. Don’t upgrade just for more automations: Starter’s 250/month is enough for most teams.
• Go Enterprise when IT requires SSO, SCIM, or compliance certifications.

The Hidden Cost: Per-User Pricing Adds Up

Asana charges for every user. A 30-person team on Starter costs $405/month ($4,860/year). That same team on Advanced costs $915/month ($10,980/year). At 50+ users on Advanced, you’re spending over $18,000/year. At that scale, it’s worth negotiating with Asana’s sales team: volume discounts are available but not advertised.

The Bottom Line

Asana is polished, well-designed, and genuinely powerful for teams that need structured project management with goals and portfolio tracking. It’s also one of the more expensive options in the category, especially at the Advanced tier where goals and approvals live.

If budget is tight, ClickUp offers similar features at roughly half the price. If you value UX and your team will actually adopt the tool because it’s pleasant to use, Asana’s premium may be justified: adoption matters more than feature count.

For most growing teams, Starter is the right entry point. Only jump to Advanced when you genuinely need goals or portfolios: don’t let the feature list tempt you into paying double for things you won’t use yet.

Related reading: ActiveCampaign Pricing (2026): Marketing vs Sales vs Bundle · Calendly Pricing (2026): Free vs Standard vs Teams vs Enter · HubSpot CRM Pricing (2026): Free CRM vs Paid Hubs Explained · Mailchimp Pricing (2026): Free Plan Limits + Paid Plan Comp

FAQ

Is Asana’s free plan good enough for a small team? If you’re under 10 people and only need basic task management, yes. The moment you need timeline view, custom fields, or more teammates, you’ll need to upgrade. The free plan is intentionally limited to push you toward paid.

Why is Asana more expensive than ClickUp or Monday.com? Asana focuses on UX quality and depth of specific features (Goals, Workflow Builder) rather than breadth. You’re paying for a more polished experience and better implementation of fewer things. Whether that’s worth the premium depends on your team’s preferences.

Can I get a discount on Asana? Asana offers discounts for nonprofits (50% off) and education (free for qualifying institutions). For commercial teams, volume discounts are available for 25+ seats: contact their sales team.

Do I need Advanced just for goals? Unfortunately, yes. Goals are exclusively on Advanced ($30.49/user/mo) and above. There’s no way to add goals to Starter as an add-on. If you only need basic goal tracking, consider using a separate free tool (like Google Sheets or Notion) and keeping Asana on Starter.

Is there a free trial? Yes. Asana offers a 30-day free trial of Business (Advanced equivalent in current naming) with full features. No credit card required to start. This is longer than most competitors offer.