Loom is the go-to tool for async video communication. Instead of scheduling a meeting, you record a quick screen share and send the link. Engineers use it for code reviews, sales reps use it for demos, and managers use it for team updates. But the free plan has real limitations, and the paid plans add up fast.

Here’s what Loom actually costs in 2026 and which plan makes sense for your team.

📅 Pricing last verified: August 2026. We check and update pricing quarterly. If you notice a change, email us.

Loom Pricing Plans (2026)

Plan	Annual (per user/mo)	Monthly (per user/mo)
Starter (Free)	$0	$0
Business	$12.50	$15
Enterprise	Custom	Custom

All paid plans include a 14-day free trial. Annual billing saves roughly 15-20% over month-to-month.

Starter (Free) Plan: What You Get

Loom’s free tier is useful for occasional users, but the limits are restrictive.

What you get:

• Up to 25 videos per person
• 5-minute recording limit per video
• Screen and camera recording
• Instant sharing via link
• Basic viewer insights
• Comments and reactions
• Mobile apps (iOS and Android)
• Chrome extension

What’s limited:

• 25 videos maximum (this is the main constraint)
• 5-minute recording limit
• No custom branding
• No AI features
• No advanced analytics
• No password protection
• No download controls
• Loom branding on videos

Best for: Individuals who occasionally need to record quick explanations. Not suitable for teams or regular use due to the 25-video limit.

Business Plan: $12.50-15/user/month

The plan where Loom becomes useful for real team communication.

What you get beyond Starter:

• Unlimited videos
• Unlimited recording length
• AI-powered features (transcripts, summaries, chapters)
• Custom branding (logo, colors)
• Password protection
• Download controls
• Advanced viewer analytics
• Team workspace
• Shared libraries
• Integrations (Slack, Notion, Jira, etc.)

What’s still limited:

• No SSO or SAML
• No advanced security features
• No custom data retention
• No dedicated support

Best for: Teams of 5-100 people that use async video regularly. Good for remote teams, sales teams, and customer success teams that need to share screen recordings frequently.

Enterprise Plan: Custom Pricing

The enterprise plan for large organizations with security and compliance needs.

What you get beyond Business:

• SSO and SAML authentication
• Advanced security features
• Custom data retention policies
• Dedicated account manager
• Custom onboarding and training
• Advanced API access
• Multi-team management
• 24/7 priority support
• SLA guarantees

Best for: Large organizations (100+ users) with strict security requirements, compliance needs, or complex team structures.

The Real Cost: A Worked Example

Let’s say you have a 15-person remote team on the Business plan.

Business plan cost:

• 15 users x $12.50/month (annual) = $187.50/month
• Annual: $2,250

This is relatively affordable compared to other collaboration tools. For a team that records 2-3 videos per person per week, the time savings from avoiding meetings easily justify the cost.

Hidden Costs to Watch

The free plan is almost unusable for teams. 25 videos and 5-minute limits mean you’ll hit the ceiling in a week. If you’re considering Loom for a team, plan on the Business tier from day one.

AI features are Business-only. Transcripts, summaries, and AI-powered chapters are only available on paid plans. If you want Loom to automatically summarize your videos for viewers, you need Business.

Storage is unlimited on paid plans. Unlike some competitors, Loom doesn’t charge for storage. All your videos stay accessible regardless of how many you record.

Viewer analytics vary by plan. Free plans show basic view counts. Business plans show who watched, when they stopped, and engagement metrics.

How Loom Compares

If you’re comparing async video tools, Loom is the market leader but faces competition. Vidyard is better for sales teams with CRM integrations. Tella is cheaper and has better editing features.

For simple screen recording, OBS Studio is free and open-source but lacks Loom’s sharing and collaboration features. For teams that need video hosting (not just async communication), Wistia or YouTube may be better fits.

For accountants and professional services, Loom is great for client walkthroughs and quick explanations. Instead of scheduling a 30-minute call to explain a report, record a 3-minute Loom and send the link.

Which Plan Should You Pick?

Choose Starter (Free) if:

• You’re an individual testing Loom
• You record fewer than 25 videos total
• You don’t need AI features or custom branding

Choose Business ($12.50-15/user/mo) if:

• You have a team of 5-100 people
• You record videos regularly (daily or weekly)
• You want AI transcripts, summaries, and custom branding

Choose Enterprise (custom) if:

• You have 100+ users
• You need SSO or advanced security
• You need custom data retention policies

For most teams, the Business plan is the right choice. The free plan’s 25-video limit makes it impractical for regular use, and the Business plan’s AI features and unlimited recording justify the cost.

Related Reading

• Zoom Pricing 2026
• AI Meeting Notes Tools Compared

FAQ

Does Loom offer a free trial? Yes. Loom offers a 14-day free trial on the Business plan. You can test all the features before committing.

Can I switch plans later? Yes. You can upgrade or downgrade at any time. Upgrades take effect immediately, and downgrades take effect at the end of your billing cycle.

What happens to my videos if I downgrade? If you downgrade from Business to Starter, your existing videos remain accessible, but you can’t record new ones beyond the 25-video limit.

Does Loom work offline? Yes. You can record videos offline with the desktop app or Chrome extension. Videos upload automatically when you’re back online.

Is Loom HIPAA compliant? Loom does not offer HIPAA compliance on any plan. If you need HIPAA-compliant video, consider Zoom for Healthcare or Microsoft Teams.

How does Loom compare to Vidyard? Vidyard is better for sales teams with CRM integrations and prospecting features. Loom is simpler and more affordable for general async communication. See our Loom vs Vidyard comparison for details.